Douglas Insights

Douglas Insights started driving sales, a few months after project development and release by Voidweb

Douglas Insights is the world’s first comparison engine for market research reports — connecting publishers and clients with custom project inquiries.

Douglas Insights
IndustryBusiness Intelligence
CountryUnited Kingdom
Company sizeStartup
The main challenge was to convert our idea into a web application and Voidweb’s team listened to the complete idea and delivered it as we have expected.
Douglas Insights

Too many reports. No clear way to choose.

Many companies offer market research reports on similar topics. It is extremely hard for the end customer to choose an appropriate report when license price, author credibility, release date, and page count all compete for attention.

That prolongs decision time, lengthens the sales cycle, and costs publishers revenue. Douglas Insights set out to fix the comparison problem.

  • 01Turn an idea into a web application Capture a complex marketplace concept as a usable product.
  • 02SEO-focused frontend Win organic discovery for publishers and buyers.
  • 03Dual-sided product Serve both clients and publishers in one platform.

Discovery, design, then build.

We started with consultation sessions to lock the desired outcome, then spent three weeks on UI design. After approval, development followed on an SEO-focused frontend, a web app for clients and publishers, and a backend.

Voidweb proposed a custom solution after learning the details — and kept extending features after the first release.

01Consult

Map outcomes for publishers and buyers.

02Design

UI/UX and branding in a three-week design sprint.

03Develop

Nuxt frontend and Strapi backend.

04Launch

Ship the comparison marketplace.

05Extend

Iterate on features after go-live.

Nuxt for SEO, Strapi for content.

Nuxt.js (Vue.js) was chosen because the platform is heavily SEO-focused. Strapi CMS powered the backend and content workflows.

Sales within months of release.

  • 01Revenue sooner The platform started generating sales a few months after release.
  • 02Publisher adoption Established publishers adopted the structure and started using it immediately.
  • 03Complex made manageable A difficult marketplace idea shipped as a coherent product.

Why Voidweb

After many Clutch.co calls, Douglas Insights chose Voidweb because the first conversation showed complete understanding of what they needed — with fair costing and commitment to quality.

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Let's ship.

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